Head of Data Analytics & Insights

Our client has a permanent vacancy for Head of Data Analytics and Insights, reporting to the CEO. As the Head of Data Analytics, you will play a critical role in harnessing the power of data to unlock actionable insights that drive business success. Evaluating performance metrics, you will lead initiatives that optimise sales, enhance customer engagement, and elevate the brand experience. Additionally, you will leverage advanced analytical tools and techniques to build detailed consumer profiles for client storytelling, enabling personalised marketing strategies and tailored product offerings. You will derive market trends and translate into strategic or tactical changes. Seek intelligence from Industry bodies and affiliations to determine changing future landscapes. Integrate data to understand gaps and to establish new focus areas of consideration. Consider economic, environmental, social, technological, and legal factors to derive strategic recommendations and tactical change. The Role: • Provide strategic direction and leadership to the business analysis team, ensuring alignment with company goals and objectives. • Collect and analyse data from various sources, including internal systems, third-party tools, and market research, to identify trends, patterns, and opportunities. • Ensure timely delivery of all operational and strategic MI including but not limited to Operational Reporting, Sales reporting, Marketing Reporting, business and competitive reporting and ad hoc business intelligence reporting required by the business. • Collaborate with senior management to identify and prioritise business needs and opportunities. Develop and implement strategies to address key challenges and capitalise on market trends. • Collaborate with key stakeholders to understand business, product, and delivery objectives and drive alignment between their strategies and analysis activities. • Leading a small team of Decision Support Analysts, to support our stakeholders to grow an effective business analysis capability. • Provide commercial modelling to support new business propositions and renegotiate existing contracts. • Oversee the gathering and documentation of business requirements for new projects and initiatives. Work closely with stakeholders to ensure that business needs are clearly defined and understood. • Lead efforts to analyse and streamline business processes across functions. Identify inefficiencies and areas for improvement and recommend solutions to enhance operational efficiency and effectiveness. • Utilise data to identify trends, opportunities, and potential risks, and recommend strategies to drive business growth. • Manage and prioritise multiple projects simultaneously, ensuring that deadlines are met, and deliverables are of the highest quality. Coordinate with cross-functional teams to ensure successful project execution. • Build strong relationships with internal and external stakeholders. Operate as a trusted advisor on business analysis matters and effectively communicate findings and recommendations. • Promote a culture of continuous improvement within the business analysis team and throughout the organisation. Encourage innovation and best practices to drive ongoing optimisation and growth. • Mentor and develop team to enhance their skills and capabilities. Requirements: • Extensive experience in business analysis. • Proactive and keen to drive collaborative work to identify, investigate, and solve problems. • Experienced facilitator who can bring disparate people together to create agreement and alignment. • Encourage data-driven decisions. • Use your analysis and facilitation skills to support the department in aligning on strategic priorities. • +10 years' experience in all things related to marketing analytics including advanced data analytics, digital analytics, media measurement, campaign and performance analytics plus data engineering. • Technically capable in SQL, Tableau, advanced Excel. • Ability to lobby and consider senior stakeholders at board room level. Due to the large number of responses we receive it is not always possible to respond to every application straight away. Should your skills and experience be a match for this role, or any other vacancy we may have, we will normally contact you within 72 hours of receiving your application. If you wish to apply for further roles please do so.