Marketing Manager

Full time , Permanent , Bedford £30,000 to £45,000 DOE Ref No: IPRS6496

Our client has a permanent vacancy for a Marketing Manager to be based at their Head Office. As a global leader in their market, they are working in partnership with many of the world’s leading insurance companies, finance, banks, automotive dealers, fleet and rental car companies and are looking to recruit an ambitious and ROI-focused Marketing Manager to join their marketing team. The successful candidate will be responsible for implementing ambitious marketing and external communications strategy. Reporting into the Head of Marketing this role will work closely with Sales Teams to support the renewal and acquisition of new customers. They are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to the team. They have seen large scale growth since they entered the UK market in 2007 and have exciting plans to continue this growth in both the UK and Europe, and are looking for the right candidate to help deliver this success and grow with them. The Role: Develop a clear positioning and points of differentiation for the brand and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of the business with their industry. Develop, manage and execute the marketing plan in line with the long term strategy and growth targets to increase leads and revenue for Sales Teams. Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive new customer acquisition. Develop content, communicate to external customers (Salesforce Marketing Cloud, etc) and build relationships with key contacts. Measure and report on the success of promotional campaigns. Produce sales analysis and campaign reports. Drive promotion and lead generation of new product development to support business growth. Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification. To implement brand, PR and external communications strategy for both existing and potential customers. Design and produce effective marketing and sales collateral to support new business activities. To conduct ROI analysis on all marketing activity and adjust strategy accordingly. Work collaboratively across the organisation and promote a one team culture. Requirements: • Ambitious, commercial marketer with digital marketing experience • Strong and creative copywriting skills. • Collaborative work style and a team player • Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud. • Experience of demand creation and contact acquisition campaigns • Experience of integrated promotional, direct marketing and advertising campaigns • Good understanding of digital & social media • Confident communicator who will network and develop strong and productive business relationships with suppliers, agencies and internal stakeholders. • Good understanding and awareness of brand management • Able to manage a demanding schedule and deliver multiple marketing projects to deadline • The ability to manage and drive multi-dimensional projects and initiatives • Marketing qualification or CIM Desirable: • Experience of the automotive sector is desirable but not essential • Experience of website CMS systems • HTML coding experience Due to the large number of responses we receive it is not always possible to respond to every application. We will only contact those candidates short-listed for this role. If you have not heard from us within 7 days please assume you have been unsuccessful on this occasion. If you wish to apply for further roles please do so. We will retain your details on file and contact you should a suitable vacancy become available.

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